In a first-of-its-kind academic initiative, the Govt College of Art & Design hosted the EV logo redesign challenge as part of its 2025 visual branding curriculum. The workshop saw students reimagine the logos of popular electric vehicle brands to reflect modern identity, clean technology, and digital-first aesthetics. This exciting creative exercise merged traditional logo principles with futuristic vision, preparing students to think like next-gen visual designers.
With EV brands booming in India, the demand for strong and adaptable EV branding is higher than ever. Students participating in the logo design workshop were tasked with pushing boundaries—going beyond minimalism to explore storytelling, symbolism, and sustainability in their work.
Inside the Logo Redesign Workshop
The 3-day EV logo redesign challenge featured design students divided into creative pods, each assigned one EV brand—from Tata EV to Mahindra Electric to emerging players like Euler and Ola Electric. Each student team received a real student brief that included:
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Brand history and mission
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Current logo analysis
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Target audience demographics
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Sustainability and future mobility goals
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Global design benchmarks
Participants had to create a redesigned logo and present a digital prototype on billboards, mobile apps, and vehicle mockups—demonstrating real-world use.
Themes Explored in the Redesign Challenge
The EV branding workshop focused on capturing both the essence and evolution of electric mobility. Key design themes explored by students included:
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Clean Energy Symbolism – wind, lightning, water, and earth patterns
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Digital Adaptability – scalable icons suitable for apps and dashboards
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Motion-Inspired Forms – curved lines, dynamic shapes, flowing textures
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Sustainability Messaging – green tones, recycled textures, and minimal carbon print visuals
Students used tools like Adobe Illustrator, Figma, and Canva Pro to create polished presentations.
Notable Logo Designs from 2025 Workshop
Three standout projects caught the attention of faculty and visiting branding professionals:
| Student Team | Brand Redesigned | Logo Concept Description |
|---|---|---|
| Team Vyana | Ola Electric | Bold “O” shaped like a charging ring, with a digital glow |
| Team Aesthetix | Mahindra EV | M-shaped leaf, representing legacy + future sustainability |
| Team SparkGrid | Tata EV | Abstract lightning bolt merging into a lotus-inspired shield |
These student projects reflected how logo design is now a blend of tech, tradition, and purpose.
Why This Workshop Matters in Today’s EV World
Branding is no longer a luxury—it’s an essential part of a company’s image. For the EV sector, where innovation is key, a compelling logo can make or break public perception. This EV logo redesign challenge proved that:
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EV logos must adapt to digital displays (charging stations, apps, dashboards)
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Logos should symbolize environmental responsibility and clean tech
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Consistency in EV branding builds trust, especially among younger eco-conscious consumers
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A strong logo enhances startup credibility and investor interest
By including these design challenges in academic training, the Govt College is aligning education with market needs.
Industry Takeaway and Career Impact
Design agencies and auto brands present at the workshop praised the outcomes and offered internship spots to top participants. Some brands have even expressed interest in using these designs as inspiration for future EV branding updates.
This real-time experience boosts student confidence, enhances portfolios, and helps them land roles in:
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Auto branding teams
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UX/UI design firms
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EV marketing campaigns
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Visual storytelling for clean tech companies
FAQs
What is the EV logo redesign challenge?
It is a creative workshop where students reimagine logos of electric vehicle brands, focusing on future-forward, clean-energy themes.
Who organizes this kind of logo design event?
The Govt College of Art & Design and other design schools host it as part of curriculum-focused workshops.
Why is EV branding important today?
A strong logo reflects innovation, environmental responsibility, and tech-savvy brand identity. It’s essential in the EV market.
What tools are used for student logo design?
Students use Adobe Illustrator, Canva Pro, Figma, and Procreate to bring their designs to life.
Are these workshops useful for careers?
Yes. Students gain practical branding experience, portfolio content, and even internship or job offers from attending professionals.
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